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Doctoral research project: 

Tourism and the Reality of Everyday Life: Ethnographic study in the Shetland Islands 

Manchester Metropolitan University, Department of Information and Communications (2012)

The research project provides holistic analysis of tourism in contemporary Shetland. Through a critical analysis of interactions between tourists and locals, in location and on the internet, the project contributes to the understanding of tourism in rural destinations and the role of the internet in tourism. The research utilises a multi-method approach: interviews are utilised as a key source of information, and are supported by participant observation in location and online, content analysis on tourist brochures and websites and analysis of tourist narratives.


Supervisor: Professor Seamus Simpson, Salford University

External examiner: Professor Richard Sharpley, University of Central Lancaster.





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